______________________________ Blogging ______________________________
Monetizing Your Blog On Mobile Devices
May 23, 2013 By Alex Genadinik
The mobile world is not only young, but it is changing and evolving at a very rapid rate. As a tech community, we are all still trying to figure out how to make the most of it with our unique businesses. In this article, I will do my best to help…
5 Factors that can Affect Your Small Business Success
May 22, 2013 By Roye Okupe
There are many reasons why consumers use the Internet. About 83% of US consumers go online to research before they purchase a product or service. Users can be researching product features, prices, reviews, select products and services, placing an…
7 Questions to Ask Yourself to Bring Clarity to Your Blogging
May 22, 2013 By Darren Rowse
Do you feel like you’ve lost clarity around what it is that you’re trying to do with your blog? I’ve recently bumped into a few bloggers grappling with this idea. Some were new, even ‘Pre’ Bloggers, while a couple had been blogging for a while but had lost some direction. Out of these conversations, I [Read entire story...]
Originally at: Blog Tips at ProBlogger
7 Questions to Ask Yourself to Bring Clarity to Your Blogging
ElegantThemes Giveaway: 3 Developer Accounts
May 21, 2013 By Hesham Zebida
If you have been an ElegantThemes member, then probably you know about that ElegantThemes has been kicking ass for 5 years in the WordPress themes market. I’ve been promoting and recommending ElegantThemes since Nick’s early start, they…
_________________________ Business Opportunities ____________________
Everything You Need To Know About SMO (Social Media Optimisation)
May 23, 2013 By James W
Everything You Need To Know About SMO (Social Media Optimisation) is a post from: MakeMoneyInLife.com
Everything You Need To Know About SMO (Social Media Optimisation) is a post from: MakeMoneyInLife.com Today, Social Media Optimisation is the one thin…
Why the UK Government Should Promote Private Finance
May 23, 2013 By James W
Why the UK Government Should Promote Private Finance is a post from: MakeMoneyInLife.com
Why the UK Government Should Promote Private Finance is a post from: MakeMoneyInLife.com Private equity in essence is a risk capital that is provided in an array o…
How to Remove a Tax Lien From Your Records
May 21, 2013 By James W
How to Remove a Tax Lien From Your Records is a post from: MakeMoneyInLife.com
How to Remove a Tax Lien From Your Records is a post from: MakeMoneyInLife.com A job loss, unexpected medical expenses, divorce or other hardship can place a strain on your wallet and make tax payment impossible. However, if you don’t negotiate a payment plan with the IRS, the agency may place a lien on your…
The post How to Remove a Tax Lien From Your Records appeared first on MakeMoneyInLife.com.
_______________________ Converting Techniques ________________________
Your Design Sucks. And Copy. And Your Idea is Wrong (or Why You Need Continuous Optimization)
May 15, 2013 By Peep Laja
How often does this happen: A company budgets for a website, it’s built according to the budget and then it’s done. Hooray! … and everybody moves on to other important things. Unfortunately too often. Declaring it done is a waste of money Your website is not done. Declaring it done is arrogant, stupid and will(…)
How Call Tracking with Google Analytics Increases Your Profits
May 12, 2013 By Tommy Walker
According to a comScore Study commissioned by Google, 63% of website visitors complete their purchases offline. Online, we have plenty of ways to track visitor behavior. Tracking cookies, heat maps, click tracking, ad retargeting etc, but as soon as that person picks up the phone, we’re lost. But we don’t have to be. Without call(…)
Making the Most of Your Drip Email Campaign: Content, Length & Frequency
April 29, 2013 By Tommy Walker
Most people won’t buy anything on the first visit, so you need to capture emails. And then what? In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about re-optimizing your autoresponders and creating effective drip campaigns before. This article is about how to not sound like a robot(…)
_________ Earning Money _________
Everything You Need To Know About SMO (Social Media Optimisation)
May 23, 2013 By James W
Everything You Need To Know About SMO (Social Media Optimisation) is a post from: MakeMoneyInLife.com
Everything You Need To Know About SMO (Social Media Optimisation) is a post from: MakeMoneyInLife.com Today, Social Media Optimisation is the one thin…
Why the UK Government Should Promote Private Finance
May 23, 2013 By James W
Why the UK Government Should Promote Private Finance is a post from: MakeMoneyInLife.com
Why the UK Government Should Promote Private Finance is a post from: MakeMoneyInLife.com Private equity in essence is a risk capital that is provided in an array o…
How to Remove a Tax Lien From Your Records
May 21, 2013 By James W
How to Remove a Tax Lien From Your Records is a post from: MakeMoneyInLife.com
How to Remove a Tax Lien From Your Records is a post from: MakeMoneyInLife.com A job loss, unexpected medical expenses, divorce or other hardship can place a strain on your wallet and make tax payment impossible. However, if you don’t negotiate a payment plan with the IRS, the agency may place a lien on your…
The post How to Remove a Tax Lien From Your Records appeared first on MakeMoneyInLife.com.
_______ Entrepreneurship _______
Forget the Potato: Jalapeno Chips!
May 23, 2013 By Dane Carlson
After many years of trying to make potato chips taste like jalapenos, the creators of Deano’s Jalapenos decided to ditch the potato all together.→
Keeping the Ketchup Flowing
May 23, 2013 By Dane Carlson
Co.Exsist: When it comes to those last globs of ketchup inevitably stuck to every bottle of Heinz, most people either violently shake the container→
Priceonomics: How Much Should You Sell That For?
May 23, 2013 By Dane Carlson
US News: Have you ever tried to sell something on Craigslist but didn’t really have an idea on how much to ask for it?→
_____ Finance and Investing _____
Making The Best Payday Loan Decisions In An Emergency
May 23, 2013 By Internet Guru
There may be a short term solution to help stabilize your financial situation. Cash advance loans are designed to get people through a financial emergency. Before you make that choice, there are some factors for you need to consider. Here is some infor…
Report: Police Are Investigating Sexual Assault Allegations Against Jose Canseco After A Series Of Bizarre Tweets
May 22, 2013 By Tony Manfred
Las Vegas police are investigating sexual assault allegations against former MLB player Jose Canseco, CBS affiliate KLAS-TV reports.
He has not been charged or arrested.
Earlier today Canseco posted a string of tweets saying a Las Vegas-area fitness model was accusing him of rape. He said she was lying. He tweeted her phone number, and urged media members to ask her to give a polygraph test.
All but one of those tweets has since been deleted.
We’ll update here when we know more.
Please follow Sports Page on Twitter and Facebook.
Join the conversation about this story »
5 Mobile Payments Data Points That Will Blow Your Mind
May 22, 2013 By Business Insider
Consumers gravitate to convenience. That’s as true with payment technologies as it is with anything else. A prime example is the decades-old trend away from cash or checks and toward credit cards.
Now, the mass adoption of smartphones and tablets has set the stage for a new move — away from fixed-point, card-based transactions and toward those completed on mobile. The old dream of the “digital wallet” is coming true in a very particular mobile-led fashion.
In a recent report from BI Intelligence, we explain the main types of mobile payments, analyze the state of the mobile payments race, examine the matchup between card readers and near-field communications (NFC), look at how traditional banks, credit card companies, and card processors are responding to the mobile payments threat, and detail who is furthest along in developing the all-in-one solution for merchants and consumers.
Access the Full Report By Signing Up For A Free Trial Today >>>
Here are 5 data points that help underscore the explosion:
- $640 million: eMarketer has estimated mobile payments as adding up to $640 million in transaction volume in the U.S., up from $170 million in 2011. However, this figure does not include swipes on mobile credit card readers like Square and PayPal Here, only consumer-side mobile payments in-store.
- $10 billion: Card readers are building real scale. Square’s mobile payments volume rose to $10 billion in 2012, up from $2 billion in 2011. Starbucks is switching its credit and debit card processing to Square, and as of January 2013 accepts the “Square Wallet” app at 7,000 locations.
- $14 billion: Though much of that volume was from PayPal-enabled mobile commerce, and not in-store payments, that’s still evidence of mobile catching on as a transactional platform.
- 7.9 million: As of year-end 2012, only 7.9 million U.S. consumers (less than 90 percent of the total) had adopted a consumer-facing NFC-compatible system like “Google Wallet,” or apps that use QR codes or other methods to generate a payment. Card readers seem to be way ahead in the game.
- $3.95 trillion: With more than $3.95 trillion of non-cash transaction volume recorded in the U.S. alone in 2011, the stakes are high in this space.
In full, the special report:
- Explains the main types of mobile payments
- Analyzes the state of the mobile payments race,
- Examines the matchup between card readers and near-field communications (NFC)
- Looks at how traditional banks, credit card companies, and card processors are responding to the mobile payments threat
- Details who is furthest along in developing the all-in-one solution for merchants and consumers
For full access to the report on Mobile Payments sign up for a free trial subscription today.
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
______ Ideas & Strategies ______
Earn money online as a link builder.
May 21, 2013 By Malathy Badri
What To Do About Whiney Employees
May 20, 2013 By SBO Editor
If your employees just won’t stop whining, you should take them to lunch and explain the impact they are having on your business, Biz Wiz Kevin Daum says. Try to help them resolve their problems if they have legitimate complaints, but consider removing them from your business if they continue to complain about every little [Read entire story...]
Dad/Grad Trend Emerges In Franchise Ownership
May 20, 2013 By SBO Editor
Multigenerational franchise ownership has become increasingly common as laid-off or retired parents partner with their children to start their own businesses. “You have a lot of seasoned executives getting packages, and they’re looking for new careers. And you have this disproportionately high unemployment in the under-25 group. With that you get the dad/grad trend,” Nurse [Read entire story...]
______ Internet Marketing ______
AffiloTools Easter Egg!
May 20, 2013 By jonathan_l
Hello all!
Remember those new AffiloTools dashboard redesigns I told you about a few weeks ago?
Just a quick easter egg for your weekend – the first of those design/usability changes is now available!
If you log into AffiloTools, you should see our new, designs in the header navigation and sidebar.
There’s still some stuff from the old designs and color scheme which won’t change just yet (e.g. the project dropdown), but the sidebar menu should already look better and be more usable!
Enjoy!
Get early access to the Beta with an Affilorama Premium Trial; click here to get started
P.S. Did you know: any redesigned part of Affilorama can now be used on a mobile browser? We’ll be bringing the same functionality to AffiloTools soon
How To Supplement Your New Grad Income
May 17, 2013 By Sam Baker
I graduated from college last year with a job, which is a rare occurrence for today’s grad, so I felt very lucky. As you could imagine, it was an entry level job…with entry level pay, but when you come straight from school you think anything is pretty good pay. However, within the first few months [Read entire story...]
Make Traffic Count – How To Convert Traffic Into Sales
May 17, 2013 By marytordecilla
The primary goal of internet marketing is to bring traffic to a website. But let’s face it: While a lot of us are successful in bringing in traffic to our website, this does not mean that we are successful at our marketing campaign unless we make a sale.
Unfortunately, it has never been easy to convert website traffic into sales. A lot of websites are very successful in attracting visitors but very few can really convert visitors into customers.
If you are not gaining any sale from your web traffic, you are wasting a lot of your time, energy, and money in your marketing campaign. If this is the case then it’s time to re-evaluate things and figure out what’s wrong with your online strategy.
Below are handy online marketing tips that can significantly contribute change to visitor response rate in your website:
The target market
When it comes to your market, it is very important that you really ‘target’ your website visitors. The more targeted your market is, the better it is for you to provide them the right information that cater to their needs.
Additionally, try to find visitors who are ready to buy. You can do this by carefully selecting your keywords. While it is better to consider high volume searches like women’s watches, try to also get more specific keywords like product names such as Timex GPS watch or Timex 1440 Sports.
If you are successful at targeting your market by choosing carefully your keywords, it’ll be easier for you to attend to their specific needs and you’ll be able to easily address these needs in your marketing materials.
Content
After you conduct a thorough research of your target market, the next step is to figure out how to effectively communicate with them.
It is very important that you consider “humanizing” your content rather than being too sale-sy. For example, instead of providing customers with 500-800 word content on the benefits of using your product why not give them something that will connect you to them personally? You may write something about how your previous customers felt and experienced after using the product.
Of course, if you are able to target your market, you should also be successful in creating the right content for your market. This means that you supply your market with complete and right details as much as possible. This is another way to connect to your market.
If your website is about hair straighteners, do not just provide your readers a list of products with pictures. Try to give as much information as possible to fulfil your market’s need for information. You should also include important details like features, pricing, and reviews.
The problem with most website owners is that they supply information that does not really ‘connect’ to their target market. Again, it is very important that you think of your market- what are they looking for in the first place? What are their needs?
Quite importantly, do not forget to do on-page optimization. Make sure that your webpages are well optimized. Like for example, your title tag and meta description are the first content that your visitors will see when they search online.
Thus, make sure that these sections are well optimized using your keywords and at the same time include a sentence or two that describes your product or service. Try to also add a call to action type of message to draw attention.
Design and navigation
You need to know how your visitors use your site. If you want to make a sale, you need to seamlessly combine content and page layout to get your visitors to purchase.
Most customers who are ready to buy often seek these things- contact information (specifically a phone number), satisfaction guarantee, and good support or customer service.
Again, when it comes to content, always create something that will ‘speak’ to your customers- provide them with clearer messages, assist them with their needs, and then eventually place a ‘call to action’ at the end of your message.
You’ll be surprise how little things can make a huge difference in online shopping. Make sure that your website is set-up in a way that people can find their way around effortlessly.
This is where split testing is needed. Most website owners only focus on their content and marketing strategies that they do not even bother to install a split testing software into their site.
Always consider and treat your website like it’s your real (offline) store and you are the store owner. All store owners know everything that is going on around their stores. This includes the number of people going in and out, the number of people buying, the products purchased, and so on.
Store owners have all these information and at the end of the day, they evaluate everything and check which needs replacement and which needs to be improved.
As a website owner, running and maintaining a website should also work that way. Having a split testing software installed will help you keep track of all elements that are working and not working in your site.
A good split testing software is able to provide you with good comparison between two or several elements in your site (like the headline or opt-in form) and suggests you the version that provides you with better results.
By constantly conducting split tests in your site can get you ahead of your competition since this will mean you’re always finding ways to improve your website pages.
Web analysis
Analysis and measurement of results should not be neglected. Make sure that your tracking software is accurate so all your efforts won’t be put to waste.
Always allot time to analyze your website statistics. This is the only way to know your visitors and to find for ways to convert them to customers.
Google Analytics for example can provide you with important information about your visitors and your website- the keywords that bring them to your site, the page entry, the exit pages, the links they click, and so on.
Use all this information to improve your website and develop ways on how you can convert visitors to customers.
That’s it guys! Go ahead and try to incorporate these things in your website. Hopefully, you can also share your thoughts here. I would love to hear them!
PS: Are you still looking for good SEO analysis tool? Download Traffic Travis for free! I also recommend you try Affiloblueprint 3.0 for in-depth step-by-step video tutorials on website building, SEO, PPC, and more.
________ Passive Income ________
Earn money online as a link builder.
May 21, 2013 By Malathy Badri
How to Increase Traffic to Your Website : 11 New and Old Effective Tips
May 13, 2013 By Erik
I have always loved browsing and reading articles about how to increase traffic to my websites. I think it’s the kind of content that is evergreen and it is worth to be read, in any case. Because you never know if you can find some real, new methods or resources to receive fresh new traffic [Read entire story...]
SPI 067 : Niche Site Duel 2.0 (research interview) – Neil Patel on How to Rank a Website Today
May 10, 2013 By Pat Flynn
In this session of The Smart Passive Income Podcast, I’m honored to interview Neil Patel, founder of the popular blog QuickSprout, and co-founder of CrazyEgg and KISSmetrics. Neil’s resume is beyond impressive. By age 21, the Wall Street Journal named him one of the top influencers on the web and Entrepreneur Magazine listed him as one [Read entire story...]
SPI 067 : Niche Site Duel 2.0 (research interview) – Neil Patel on How to Rank a Website Today is a post from: The Smart Passive Income Blog
______________________________ Resources ______________________________
New Car Loans Set Record as Buyers Take Out Bigger Loans!
May 9, 2013 By Joe
New car loans are setting records as Americans are going deeper in debt and for longer terms for new autos, according to the Yahoo! Finance article, Car Buyers Take Out Bigger Loans, Set New Record: American car buyers, attracted by new models and cheap financing, are taking out bigger auto loans and stretching out the [Read entire story...]
New Car Loans Set Record as Buyers Take Out Bigger Loans! Copyright © Simple Debt-Free Finance
The Truth about Tax Cuts for the Rich (and Trickle Down Theory).
May 8, 2013 By Joe
The modern Democrat party decries “Tax Cuts for the Rich” and claim such policies are responsible for the 2008 economic crash. Such politicians favor taxing the rich as a means to economic prosperity for all, but evidence suggests that this would be the wrong policy. Thomas Sowell explains the truth about “Tax Cuts for the [Read entire story...]
The Truth about Tax Cuts for the Rich (and Trickle Down Theory). Copyright © Simple Debt-Free Finance
Distracted Driving and its Consequences (Infographic)
May 7, 2013 By Make Money Online
Here’s a simple infographic for all you drivers out there. Mind you that these distractions can be avoided so you can get to wherever you are going safe and kicking.
Read on and keep it in mind, for it will save your lives.
Presented By IFA Auto Insurance
_____________________________ Saving Money _____________________________
The Top 10 DIY Jobs Homeowners Should Avoid
May 23, 2013 By Paul Michael
Doing it yourself is a great way to save money. Home improvements and repairs can be costly, and any contractor you hire to do the job will mark-up prices on materials and labor. Some will also charge for an estimate, although that is rare these days.
So, with that in mind, and with the Internet being such a vast resource of free information, it’s very easy to be tempted to do a lot of these expensive jobs yourself. However, you can soon find yourself out of your depth and spending even more money than the initial job would have cost to correct your own mistakes. (See also: 5 Household Fixes You Should Stop Paying Others For)
I talked to several professionals over the last few weeks, some of whom I have hired to work on my own home. They outlined a list of jobs that you should think twice about attempting. Of course, if you’re a skilled handyman or handywoman, or have experience doing particular repairs, go ahead and do your thing. But if in doubt, get a professional out.
1. Roof Repair
We recently had to replace the whole roof due to hail damage. Insurance picked up the $12,000 tab, but there’s a reason it costs a lot of money to repair or replace a roof. It’s time-consuming, it’s labor-intensive, it takes a lot of people, it’s dangerous, and it can mess up your whole house if you do it wrong. If it’s replacing one or two shingles, and you are confident you can do the job well, that’s one thing. But any major repairs you should leave to the pros. A roof should last 20 years or more; it’s worth the investment.
2. Tree Removal
Big, bad tree taking up too much of your yard? Well, think twice before pulling that sucker out.
If it’s a large tree, you need to know exactly how to make it fall in the right direction. One false move and you have a tree in your bedroom. If you do manage to plan it correctly, and it falls just where you want, you now have a stump to remove. A huge, heavy stump with a root system that could spread 20 to 40 feet. After all that heaving and pulling, probably with a truck, you now have a very heavy stump to haul away, plus the rest of the tree. Is it worth it? Nope. Hire a tree service; they do this daily and they’re reasonably priced.
3. Structural Improvements
Most people know about load bearing walls. They may not know exactly how to handle them though, and if you don’t do it right, your whole house is at risk. But even if you avoid the load bearing walls, you still have other walls to deal with that contain water and gas pipes, electrical wiring, and ductwork for the HVAC system. If you’re planning on taking out a wall or two, plan to bring in the professionals.
4. Major Plumbing or Electrical Work
If you have a blocked toilet or a leaky faucet, don’t pay big money on a contractor when you can do the job in a few minutes. Similarly, installing a new ceiling fan or light is no big deal either. But when it comes to anything that involves rerouting pipe work or significant rewiring, don’t save a buck and do it yourself. This requires the work of professionals, and when you consider the house could burn down or be flooded by your actions (not to mention you could kill yourself in the process) it’s not worth the risk.
5. Installing New Windows
My wife wants a new window in our bathroom. Well, she wants a window in our bathroom period. There isn’t one in there right now. I’m tempted to do it myself; it would be so much cheaper. You may feel the same way, too. But when you consider you are literally cutting a huge hole in the side of your house and have to make sure it is safe and watertight, is it worth saving the money? What if you don’t get it quite right, and the window falls out? It could kill someone. Even a small mistake could result in serious damage to your home and the contents. Hire a contractor.
6. Attic Insulation
What? Just throwing a bit of insulation in the attic? No worries. Well, think again. If you don’t know which type of insulation to use, how much to use, and where to put it, you can actually create new problems. These include improper ventilation, home overheating, and even wood rot from moisture buildup. And if you don’t watch your step, you could come right through the ceiling. If you feel confident and have done your research, you could give it a try. But I would recommend a professional service.
7. Replacing Exterior Siding
A little piece here or there, well, that’s something you could attempt to do if you consider yourself handy. But the whole house? If the siding on your abode is looking past its prime, it will take a serious amount of time and knowledge to replace it. This is what is considered a major DIY task, and one most homeowners know better than to take on. Remember, this is not just making your home look good; it is protecting it from the elements. Mess this one up and you can severely impact the value of your home and its ability to stand up to the elements.
8. Gutter Repair or Replacement
At first glance, it seems easy enough. A few screws here and there and you’re done. Easy. But consider this — the guttering system is directly linked to the roof, and it is virtually impossible to repair it without impacting that roof. It’s also tricky work, done on a long ladder with limited stability. It should certainly not be attempted alone. But save yourself the headache and the risk of injury to yourself and damage to the roof. Call the pros.
9. Basement Finishing
If you have an unfinished basement, you have probably already thought about the option of getting it transformed into a livable space. No doubt you have even looked into the costs and cried a little. It is expensive. And there’s a reason for that. It takes time, planning, and a lot of experience.
I have a friend who just finished his basement remodel. He started it five years ago. He said he’s probably spent twice what it would have cost to get it done by a professional firm, taking into account his own time, the amount of mess-ups he had to replace, and the “money” he spent learning on the job. This is a massive undertaking. Some call it an adventure, others, a potential nightmare. And if you do it wrong, you may have to pay someone to rip it out and redo it. Unless you have some major DIY chops, a stockpile of equipment, and a lot of friends who can help, give this one a very wide berth.
10. HVAC Systems
HVAC, if you don’t already know, stands for Heating, Ventilation & Air Conditioning. This is complicated stuff. Your air conditioner, your furnace, your boiler, the ductwork, the electrics, the pipe work — it goes on and on and on. You may know a few things about HVAC, but certainly not enough to rival the professionals who do this for a living. This is what makes your home livable. It keeps you warm in winter and cool in summer, and if it’s done wrong, it can seriously mess up your home’s value. This is not something you want to tackle, even if you consider yourself fairly handy.
That’s my top 10 DIY jobs homeowners should avoid. Did I miss anything? Is something on this list that you believe is easier than I’ve made it sound? Let us know in comments!
5 Ways to Save Money on Braces
May 23, 2013 By Ashley Watson
The average cost of standard orthodontic treatment is approximately $5,000. This could be a little less or more depending on where you live and the severity of the case. Whether it’s for your ch…
Best Money Tips: Budget Travel Tips You Haven’t Heard
May 23, 2013 By Ashley Jacobs
Welcome to Wise Bread’s Best Money Tips Roundup! Today we found some stellar articles on budget travel tips you haven’t heard, how to stop living paycheck to paycheck, and how today’s grads can …
____________________________ SEO and Traffic ____________________________
Why Colours Are Important In PPC [Part 2]
May 23, 2013 By Will Green
Hopefully, you have read the Part 1 to this article which looks into why colours are important in pay per click advertising for both publishers and advertisers. To try and sum it up, colours are what affects the CTR of adverts for publishers and the landing page’s conversion rate for advertisers. Therefore, it is crucial PPC publishers and advertisers know exactly what each colour represents subconsciously to the web user. Part 1 looked at the three main colours being black, white and blue with notable points that black is powerful and dominant, white is sterile and pure with blue being tranquil and the stereotypical colour for links on the internet. Here are the remaining colours and what they mean to people. Red is importantly the colour of blood. Therefore, when people see red, they become alert. The sight of blood (red) sends panic into people because it is the colour of danger. This is also why …
Why Colours Are Important In PPC [Part 1]
May 22, 2013 By Will Green
If you look at the majority of articles on PPC tip, tricks and so on, you will find that the majority of articles look at ways you can improve your PPC campaign through changing your text advert, landing page and so on. The problem is that the majority of these tips do not look at how the colouring will affect your pay per click campaign’s success. It is an important factor for both publishers and advertisers of PPC. For example, colours will be widely used by PPC advertisers when designing their landing page while the colour scheme of publisher PPC adverts are a significant factor determining the CTR of the advert. Advertiser When looking at the advertiser side to pay per click advertising, there is really only one area the advertiser has full control over where they can choose the colour scheme: the landing page. I personally consider the landing page …
Ford – Analyse A Real PPC Campaign
May 21, 2013 By Will Green
Over the past few months, I have looked at just about every sector of every market when it comes to analysing campaigns. Today, I will be looking at one of the biggest markets that are still booming: the car market inparticularly Ford who can be considered one of the largest car companies in the world. Therefore, by looking at their PPC campaign, we can gather some value tips on how to run our own campaigns to maximise the success out of them. To first view Ford’s PPC advert, I typed into Google, ‘buy car’: What I first thought about seeing these results is that Ford are the only car company that is trying to make the web user buy their own brand of car – the other two adverts are about selling cars and getting loans for cars. Putting this aside, Ford have been clever by making the first …
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