Mobile Marketing Is The Ideal Way to Reach the Masses

Image by David Erickson via Flickr
Today, thousands of savvy business owners are using mobile marketing, or SMS marketing as it is also called, to offer customers promotional programs. The key to success with mobile marketing is based on the principle of choice, meaning that your customers sign up for your program because they actually wish to receive your offers. Marketing just does not get any better than this!
Gone are the days of having to place expensive ads in newspapers with the slim hopes that the right kind of people find and read the ads. Wireless advertising has grown in leaps and bounds the past couple of years and the response rate to this type of advertising is thought to be as high as 50%. There is simply no other medium that provides this type of return. Sweetening the deal is the fact that text advertising is also very easy to track. You can measure the results to determine your exact ROI (return on investment) for every single promotion campaign you run.
In Europe and Asia, cell phones have been widely used for promotion and this trend is gradually catching on in the United States as well. The reason that it has not been done much in the U.S. earlier is due to the fact that it was often impossible to send text messages from one cell phone carrier subscriber to another user who had a different carrier. Thankfully, this technicality has been remedied and business all across the U.S. are finding new and creative ways to effectively grow their brand and increase sales, traffic and customer loyalty through the use of mobile marketing.
With cell phone marketing, you can send coupons to your customers or other promotions you run. You can keep you customers informed of new products and services, and as a result, you should enjoy an increase in business and sales.
Mobile marketing is effective for any type of business that wishes to attract more customers or extend the reach of where their information can go. Since over 90% of all cell phone messages are actually read, you have the assurance knowing that your message is received and read promptly. You can then take it a step further by offering incentive discounts if the offer is acted on in a specified period of time.
If you are experiencing a lack of sales and wish to take your marketing efforts to a whole new level, then by all means consider jumping into the mobile marketing arena. It is the new trend of the future, so the quicker you jump on board the quicker you can gain a strong foothold in your particular field of business.
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Work at Home vs. Running your Own Business
When you make that all important decision to drop your outside job and start working from home, there’s one more thing you need to decide. Do you want a job that you perform at home or do you want to run your own business? While this may sound a lot alike, there are some definite differences between the two. These differences are things you need to be aware of so you can make an informed decision.
With a work at home job, you should not have to be investing any of your own money in order to work. You are basically an independent contractor and you are paid to perform a service of some sort. Essentially, you are on your own but you will have clients that you choose, and these are the people you answer to regarding work deadlines and quality. To own and run a business, there is typically an initial cash outlay that is needed to get things started, and you will be responsible for gathering this money.
Working at home can mean that you are employed by a company that allows their staff to telecommute. In this instance, you just have the convenience of working from your home, but you are still on the schedule of someone else, as well as answering to a boss. Independent contractors are a bit different. As an independent contractor, you get to make a lot of your decisions. If you get a client who starts telling you what days and hours you WILL work, along with other things that seem a bit controlling, it’s time to have a conversation with this client. An independent contractor is allowed to agree or disagree with terms that are not in his or her best interests.
As a business owner, you are responsible for doing all the work. If you need help in your business, you are responsible for hiring that help, as well as firing them if they don’t work out. You keep records and do the bookkeeping, along with any inventory that you may carry. You’re the owner AND the boss. No one will ever be peering over your shoulder telling you that that there’s a better way to do things. This means, of course, that you’re also responsible for whether or not your business succeeds or fails. While that’s a bit scary in and of itself, remember that as long as you have done your research ahead of time, there’s no reason why you should not succeed with flying colors.
Owning a business can be exciting, and it can also cause paralyzing fear. For this reason, and others, you may not feel that you’re quite ready to dive off of that particular cliff just yet. As working from home is meant to be a good decision and keeping your spirits up about work, if you feel better and happier working at a job from home, by all means, that’s what you should do. There’s no shame in that. Either of these is a great option. Just choose the one that’s right for YOU.
Ground Rules for Working at Home
Do you dream of waking up in the morning, getting a cup of coffee, and sitting down to work in your pajamas? Or maybe you just love the idea of working at your own pace or making your own schedule without someone always peering over your shoulder. Are you sick of other people caring for your children more than you do because you have an “outside” job? All of these and many more reasons are why people just like you make the decision every day to work from home. It’s a momentous decision, there’s no denying that. The majority of people who decide to take the plunge are usually much happier. However, there ARE some very important ground rules that you need to keep in mind when starting out on your own working at home. Consider the following:
1.Always remember that if something sounds too good to be true, it most likely is. Even the most educated person can get caught up in a scam so if it happens to you at some point, don’t be embarrassed. There are many scam artists who are QUITE GOOD at what they do and it’s a shame that they don’t put their talents to use legally. Just use your common sense and intuition before signing on for something that sounds a bit fishy to you.
2.NEVER EVER PAY FOR A JOB! The exception to this, of course, are franchises where you are actually investing in the business, or opening your own business. If you come across anything during your job search that tells you to send money and they will send you a list of places where you can work, etc., please run, don’t walk, away from them as fast as possible.
3.Envelope stuffing is not now, nor has it EVER been, a legitimate way to make money from home. It just doesn’t happen. You are NOT going to make a $1,000 a week stuffing envelopes. In fact, the truth about these little operations is that they are the biggest scams running today and people are STILL falling for them. The way these people make their money is by advertising in different publications to get others to send them a onetime fee of a set amount of money. Once this money is sent, you are supposed to receive all the supplies and information you need to stuff envelopes and make money. Once these criminals get your money, they’ll vanish into thin air and leave you $20 poorer. Please see rule 1 and 2.
4.If you get emails stating that someone from another country needs YOUR bank account to collect on an inheritance, delete these emails instantly! You’ll be offered some extravagant sum of money for your trouble but all you’ll see is an empty bank account. These people are thieves, nothing less, and they want your personal information to commit identity theft.
5.Finally, take measures to ensure that both you and your client understand the terms of service and payment. Your type of business may even need a contract. Whatever else you do, always protect yourself.
Handling Annoying People While Working from Home
You awake after a wonderful night’s sleep. The sun seems to be shining brightly and you stretch before getting to your feet. Splashing water on your face and brushing your teeth, you don some comfortable clothes. You walk to the kitchen and start the coffee while fixing yourself something light to eat. When you have the coffee and plate of food in hand, you go into your home office and settle down at your desk. Sipping your coffee, you set about checking your email and getting ready for your day.
You have no sooner opened your first email when there’s a very insistent knocking on your door. Outside stands your neighbor clutching a small boy’s hand, looking expectantly at the door. Oh no, you think. Here we go again!
Your neighbor tends to show up at least once a week or more with some sort of “emergency” that requires a babysitter for her 3 year old son. Since you are “at home” all day, she’s quite sure that you won’t mind watching him for “just a little while.” Of course, that “little while” tends to turn into hours and seriously cuts into your work day.
Another scenario is the relative who expects you to chauffer her around all day while she runs errands, and since you are “at home” all day, of course you have the time to do this for her. There is always something that someone needs from you because you are “at home.” Your job is viewed as a hobby or a way for you to make a little extra money, or any number of inconsequential activities. It never seems to enter the minds of these people that you’re actually WORKING and don’t have time to be disturbed over and over again.
Some effective methods to deal with these situations are:
Stop answering your door or your home phone if you’re working. Granted, some people will continue to rap at the door or even the windows if they know you’re there, but eventually most of them will stop.
Make a sign for your door that says “WORKING 8AM ? 5PM. DO NOT DISTURB DURING THESE HOURS. THANK YOU.” If someone is disrespectable enough to still knock on your door, it’s perfectly acceptable to ignore them.
Get the support of your family. Your partner may be able to contain relatives by making it clear that you work at home just as if you went to an office every day. This is actually a rather nice way of handling things because it’s explained in detail and they’re made to understand.
Learn how to be firm and say no when you’re approached during your work hours to babysit or run errands. It’s not your responsibility to take on the situations of others and bail them out. If you wish to be helpful, do so on your OWN terms, such as after you’ve finished work for the day.
Develop the inner attitude that you’re at work. It’s just that you’re in your home office. If you treat your home job as real, you will refuse to be disturbed.
Turn Your Passion into a Business
Everyone has something that they are more than passionate about in their lives. It can be cooking, sewing, gardening, creating things, or anything else that people enjoy. When you find something in your life that you simply adore doing, it may be that very thing that can set you on the path to creating your own business. Truthfully, this IS how it really begins for many people.
For instance, if you have always been told what a marvelous cook or baker you are, and it is something that you just love doing, what’s stopping you from turning that talent into something more lucrative? You don’t have to go full scale and open your own restaurant or bakery, although that is always an option. Try a small catering business to begin with. This can even be done out of your very own home kitchen to keep the initial expenses affordable. Your initial investment will be such things as extra pans and cooking necessities. Offer your services to friends and family first, just to get your feet wet. As you get more organized, you can always expand.
If you enjoy creating things from sewing that can easily become a business. This is especially true if you decide to specialize in something such as costumes or wedding attire. Something like this can also be done right from your home without having to invest in renting office space. As you become busier, you can always hire someone to help you. At that point, you may want to look into renting extra work space. The idea is to make more money than you are spending for your business, and to only take on what you can handle without stress. Actually, when you are exclusive, that will make you even more popular
.
Candle making is something else that has become quite in demand over the last few years. If you enjoy doing this and can devote a certain amount of time each week to creating them, consider visiting some small gift shops in your area to see if they would be interested in selling your candles. Set up a website on the Internet and offer to sell them that way. It’s quite easy to do this and, if your prices are right, you can do a brisk business in no time. This is another area that has a lot of room for specializing and customizing. If you can handle custom orders, you will be amazed at how many people will be drawn to your business.
Basically, if you can start small and build up, you will find that you don’t have to pay out a lot of money to get you own business started and growing successfully. Of course, there are other things that would probably make you a ton of money, but that makes no difference if you hate doing it. For instance, not everyone is cut out for the world of affiliate marketing. You can find your own niche and transform your passion into a business.
Why Work from Home
If you dread to see Monday arrive each week, and the only light you see at the end of the tunnel is the arrival of Friday evening, you’ve probably spent at least a little bit of time dreaming of that moment when you turn in your 2 week notice at your current outside job. However, if your income is needed for your household and family, you may feel that quitting your outside job is just not an option. Before you sink even deeper into despair, it may not be as dire and impossible as you think.
First of all, one of the top reasons people have for working from home is to be more available to their families. This is especially true of families that include small children. Daycare is unbelievably expensive and many people find that they’re just working to pay for the cost. That certainly doesn’t make a lot of sense. If you worked from home, you could cut daycare expenses in half immediately. You may still need to have part time daycare so that you can get some work done, but once you’re organized, you’ll see some actual profit from working at home.
Gas prices have had everyone grumbling for some time, now and they don’t seem to be getting any better any time soon. Therefore, you need to factor in what you would save by NOT having to drive back and forth to work every day. That, alone, will be enough to buy extra food or pay a monthly bill.
Think of all the times you go out to eat when you work outside the home. Lunch is so much more exciting when you go eat in a restaurant with co-workers. When you work from home, everything you need to eat or drink is right in your kitchen. No more spending money on lunch every day.
Something else that comes to mind is that very few companies are family friendly. Therefore, if your child gets sick and you must stay at home, it is frowned upon by your bosses. This only adds to the stress already present from the child being ill. Now you have to worry about whether or not you’ll lose your job. That’s not an issue when you work from home. You can simply make sure your child is comfortable and work as you can. The option to finish up is always there when you have your partner at home that evening to look after the child while you work.
Add to all of these reasons the fact that when you work from home you get to do something you really WANT to do. No longer are you struggling to stay awake and focus during the day trying to work on something that bores you to tears. Now you can be excited to get up every day and waltz down the hall to your home office so you can get started working. Try sitting down and making a list of the pros and cons of working at home. The results should give you the answer you need.
How to Get Respect Working from Home
In spite of the fact that so many people are desperate to be able to work from home, there still seems to be a bit of a stigma attached to it. Certainly, it’s not taken as seriously by everyone as it needs to be. Even though the numbers of people who have the privilege of working from home are growing every day, there’s still that awkward moment in many social situations where the question is asked, “So, where do you work?” If the answer is, “Oh, I work from home,” you’ll get either a very odd look and a muttered response of some sort, or you’ll get an enthusiastic, “Oh, I am so jealous! I would LOVE to work from home!” The problem is that you just never know which one it will be.
Obviously, someone in a medical profession, for example, will not be able to work from home unless they have a home that’s big enough for a doctor’s office. Also, they usually will need to work from the hospital on a regular basis. However, there are other professions that can be accommodated from a home office and many people take advantage of these. Accountants, bookkeepers, and even attorneys can work from home offices. The only problem may be in not wanting so many people knowing where your residence is.
The first thing you need to do when revealing to someone that you work from your home is to make sure you take a prideful tone when saying it. If you show that you’re proud and happy to be working from home, you’re effectively cutting someone off at the pass who may want to be insulting to you about it. Again, remember that more and more people are trying to achieve the dream that YOU are already living.
Then there are those people who assume that since you work from home that you’re not really working. How could you be when you’re at home? Or at least that’s the thinking of these uninformed people. Those are usually the most difficult because they just don’t get it. They don’t understand how you can be working if you’re AT HOME. There’s just something about this that they can’t seem to process. No matter how often you tell them that you are working, they’ll still ignore you and continue to show up at your door or call you on the phone.
There are steps you can take when things become unbearable with these people and one of the first steps is to remain firm with them. If they are rude to you, it may be that you will have to mount your own defense. The one thing that you MUST NOT do is to keep giving in to their demands. Assert yourself in whatever way is necessary to each situation until these people completely understand that even though you work from home, you DO have a REAL job and you are quite proud of it. Eventually, most will come around to your way of thinking. Those that don’t are not really worth your time.
Mobile Marketing – Join the Newest Revolution
Today, nearly everyone carries a cell phone with them wherever they go. Teenagers, college students and professionals alike use these powerful tools for communicating and keeping in touch. Cell phones are powerful devices that can provide you, as a business owner, with the ideal way to get your product or service seen by thousands of people.
Text messaging services allow us to send short text messages to or from our phones or computers. This type of permission-based service is ideal if you wish to send a short, direct message to your customers who have agreed to receive this information from you via their cell phone.
Text messages are big business for wireless carriers. Business Week magazine has found that over one billion working cell phones provide marketers with the possibility of connecting directly with customers from anywhere on earth. It is estimated that cell phone users send out 548 billion text messages each year, and that number is only going to rise with time.
If you are interested in taking your business to the next level, you should devise a plan to collect your customer’s cell phone numbers and profile information with their permission. A good market plan could in reality, allow you to link the cell phone to a vast database of user profiles. The key to successful mobile marketing is to get the permission from your customers to allow your text messages to be received on their cell phones. A common way to do this is to offer something free in exchange for their information.
Due to the fact that most teenagers and young adults simply cannot live without their cell phones, and also due to the fact that teenagers actually wish to receive messages on their phones several times a day, tapping into the teen market could be very lucrative indeed. Teenaged cell phone users see text messages as an indication of popularity and will undoubtedly welcome and read any messages they receive.
Cell phone marketing is founded on the concept of choice which is every marketer’s dream. Your customers sign up for your program because they want to receive your promotions. In light of the fact that over 90% of text messages are read, you are ensured that your customers will see and read what you are offering. This is far different from marketing in newspapers wherein you have to rely on only the hope that the right people will find your ad in the paper. With mobile marketing, in order for your customer to redeem your offer, they need to only show the text message at a checkout or provide the store with a promo code that you have included in your text ad.
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Working from Home with Children
Many times, the well laid plans of mice and men can be blown apart by a child waking up sick and not being able to go to school, or a school holiday, and, of course, spring break and summer vacation. While working from home can be wonderful, it can also become very challenging when your children are around. Granted, one of the main reasons that you wanted to work from home was to be more available to your family, but it’s a bit more difficult to get things completed when you’re on call all day long.
It doesn’t have to be an impossible situation, though. If your child is sick, you may end up playing double duty until he or she is better. This simply means that you work around your child’s needs for the duration. When your child is sleeping, you can get some work done. If you’re in a 2 parent family, when your partner gets home, let him or her take over nurse duty. It IS workable.
For scheduled school breaks, you’ll have warning of when these will take place and how long they’ll last. Therefore, you can plan your working schedule around this time. It may be that you can use these days off as a vacation for yourself as well. It that’s not feasible, you can try to work half days. A relative may be able to help you out with babysitting or you can simply hire one to watch your children for part of the time.
During the summer break, which is longer, you can set up things such as summer camps, day camps, and babysitters. Summer is always a great time for children to be enjoyed by their grandparents. Therefore, if you have parents who would love nothing more than to spend some time with their grandchildren, that’s a perfect solution for you for at least part of the summer. They can go visit for a week or two if there’s a distance between them. If they live close by, it’s much easier for the grandparents to take the children every day. Things CAN be worked out.
Some days that you simply MUST work can turn into “going to work with Mommy” days. Set your child up in your office and let him or her “help” you work. They can be given simple little tasks or you can print out coloring pages and give them crayons to color them as “decorations” for your office. If you have a laptop, work outside so your child can get out and play for a bit. You can work as well as keep an eye on your child.
Of course, a lot of your work may need to be done after the children are in bed for the night, which will mean some late nights for you. However, the point is that there are ways of working things out when your work and your children both need you at the same time. All you have to do is be creative. Also, it’s MUCH easier working this out with a home job than with an office one.
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Affiliate Marketing Revised
OK, forget everything you know about affiliate marketing. The tactics of the past few years just don’t work anymore. If you play by the old rules, you will lose this game.
The big lie
Unfortunately, you’ve been led to believe affiliate marketing is easy. This is partially true. There’s no doubt it’s easier than starting your own business. But that doesn’t mean it’s easy.
Here’s the ugly truth
The worst part is that the information you’ve received is all wrong. You’ve been told to find quality products. Next to look for easy keywords to target. Then to use these keywords to buy ads promoting the product. And just enjoy the commissions. But it doesn’t work.
Forget keywords
This method worked a couple years ago. But the competition has shot the price of keywords through the roof. So, throw it all away.
A brand new formula
There is a light at the end of the tunnel. Here’s a new method that works!
- Start using CPA marketing
- Do demographics research
- Market on display networks
Do CPA marketing instead of product promotion
CPA stands for Cost Per Action. It’s much better than promoting a product. Because your visitor doesn’t have to buy anything. You earn a commission for having them perform an “action”. Like completing a survey. Which is much easier than getting them to buy something.
Do demographics research
You’re not even going to use keywords (explained below.) So spend your time doing demographics research. Once you’ve picked the CPA offer to promote. Next, you go to Quantcast.com. And research what kinds of people will be interested.
Do image ad marketing
So you know what your promoting and you know who will be interested. You can advertise directly to them on display networks. And use images as your ads. And you don’t need to know or buy a single keyword. The biggest advantage is price. Keyword ads are expensive, but image ads are still cheap.
Summing it up
This is a great way to make money fast. Because getting started in CPA is free. It’s much cheaper to do image ads than keyword ads. You can laser target with demographics. And your commission is much easier to earn.
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