Article Marketing Explained In Simple Terms
July 9, 2009 by Justin Harrison
Filed under Affiliate Marketing
You may have heard the term article marketing but are still unsure of what it truly means. While searching for many ways to promote your website or looking for ways to increase traffic you probably have ran across this term. There are several online business owners who have spent many hours writing articles or have shelled out hundreds of dollars to have them written by professional freelance writers and are still unsure what their real intention is.
There is no way for a website owner to write an article correctly if they are unsure of how article marketing actually works.
Several websites that are offering writing services have no idea how to properly write an article that will strategically promote a website and increase the sites web traffic. There are too many that will write with poor English or have spelling errors and be virtually unreadable.
Article marketing is carefully planning the article before it is written. The techniques that are used will compel a reader to click embedded links to learn more. If the writer cannot create a desire in the reader to continue then the article has lost its purpose.
You can submit a hundred poorly written articles to the directories and not get the results of one well written article. You have to write with a style that will involve the reader and encourage them to click the link that leads back to your site.
Using article directories to submit articles to will not only increase the traffic your site sees but it will also help to promote your website. The search engines will increase your page rank when they see you have links on these high ranking directory sites.
Professionally written article will usually be of the best quality. Keep in mind that you should know what the article standards are to be. If you do not know what the quality of the article should be or how it should be written it will make it harder for you to find a writer that is capable of delivering.
Article directories will allow you a resource box for each article you submit. The resource box is where you can introduce yourself and your company. You will also be able to leave a one way link back to your website in this box. A well written bio should be properly planned before the article is submitted.
Search engines will respect one way links back to your and consider this to mean your site has more value. The more one way links you can create for your website the more increase you will notice in page rank. With a higher page rank your site will be more likely to come up in the top search results. You use article directory sites to create these one way links leading back to your site. The benefits are tremendous for your business by having these links on other sites. There are several article directories that will reject an article if they feel it is not of good quality.
