With the goal of profitability in mind, the most important question a web site owner must address is

how to maximize the value of visitors once you get them to visit the site. One important element of

the strategy is to make use of an auto- responder.

One of the best marketing tools on the Internet is the auto-responder. This widely used marketing tool

responds automatically to any email message sent to it. They are triggered by a blank email sent to

the auto-responder email address.
For example, when someone sends an email to an auto-responder, the person receives an already prepared

email message with the requested information. This happens automatically and almost instantaneously,

depending on the Internet and email servers.

If you have properly set up opt-in plus an auto- responder series, you aren’t personally involved in

follow up. The auto-responder contacts the prospect with the initial reply and beyond, becoming in

effect you’re constantly at work, automated sales force. All you have to do is set it up one time.

Write the follow up messages, program the intervals at which you want your messages sent, then the

auto-responder set-up works for you again and again on autopilot.

Always keep in mind that the visitor isn’t interested in your objectives. They only want to know what

is in it for them. They’ve given their email address mainly because they want to get information, not

so they can read your advertisements.

So give them what they want: accurate and useful information on a particular subject. Earn their

trust. Then, you can tell about how your products and services could benefit them. If you don’t give

good content, prospects won’t keep opening the emails in your series. Make it a win-win. They get good

information and you get a well-qualified prospect thanks to your auto-responder messages.

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