There is no doubt that website traffic is critical to your business success. And the best kind of traffic is free traffic. Where does free traffic come from? Google and other search engines.
How does Google give out free traffic?
This is something you’ve experienced first hand countless times. You visit your favorite search engine. Enter the words you’re interested in. And click one of the links that shows up. Well, the link you clicked on just send free traffic to that website owner. What need to figure out is how to get you free traffic.
If you’re like most people you only click links on the first page or two. Actually, almost 100% of the free traffic goes to this first page of results. And believe it or not, the first 3 results receive over 70% of the traffic.
This means that to get any real traffic you need to be on the first page in Google. To do that, you need to be “ranked” in Google’s Top 10 results. And this bring us to…
What is search engine optimization?
SEO means that your website is clearly about something specific, Google knows that that is and thinks others will agree and find your site useful. The intricate formula Google uses to figure this out is really only known by Google. There are several factors that we do know.
Getting indexed
Before you can get ranked, Google has to first know your site exists. This is called getting “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.
In order to get indexed, Google has to be able to find you. And the best way for Google to find you is to get inbound links from other sites. Because Google already knows about these sites, it will follow the new links to you.
A couple of great places to do this are in your Twitter or Facebook profiles. Because these sites are indexed multiple times every day. So your new link will get indexed very quickly.
Gaining ranking
Once you have been indexed, you will start working on increasing your rank. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.
Here’s what’s important in ranking:
- Content
- Links
- Activity
SEO content
This is also called on-page SEO. It’s critical that your page content is consistent with the keyword phrases you’re targeting. Clearly this article is about search engine optimization. One way Google figures this out is from the fact that it contains the term SEO. And another way this is determined is by the other related phrases like traffic generation that are also in the article.
In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. These all play a part in helping Google determine what your website is about.
Link strategy
The second factor is your linking. The links coming in and the links going out are included in this. It’s very important that you have more links coming in than you have going out. The more inbound links you have the better your ranking will be.
A very easy way to get a lot of links to your site is through article marketing. To accomplish this you start by writing an article that targets the keywords you’re after. You have to also write several different versions of your articles. And then upload a different versions to a bunch of sites that allow you to add content. The more sites you can do this for, the more links you’ll get back.
Getting activity
And lastly, it’s seems clear that Google expects important pages to be actively updated. Static pages that just sit may rank at first, but will fall off over time. Regular content updates to your site are expected. One way to keep adding new content it through RSS feeds.
Comments from other people on your page are another fantastic way to keep your content updated. So, obviously, you need to get people to visit your site on your own, too. One simple method for doing this is to use forums.
Set up forum profiles with the ones related to your website. And post their often. Always include a link back to your site. This generates even more links back to your site. And it also gets people to your web page.
Conclusion
All of the above is important. But let’s face it, writing multiple versions of the same article. Creating profiles on a ton of forums. And visiting all the sites to post up your comments and articles takes a really long time. And you’re already too busy, so you mostly likely will never do any of it.
The good news is that there are automated software programs out there that will do this for you. So my best advice is to automate as much of this as you can. This way you’ll actually do it. And not doing it means you will never get free traffic from Google.
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