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Get Your Brochures Reach Your Target Market

by Garett Bailey on Sunday, March 14th, 2010 | No Comments

You see them in grocery store aisles, shopping malls, banks, airports, bus terminals, conventions, and almost in every place where people usually flock. They come in several colors and, sometimes, forms and sizes. Whether you pick one up because you need to learn some much-needed information or simply because you are bored, brochures are always there for you.

There’s no question that they are attention-grabbing, their loud colors or big heavy font and their strategic positioning made certain they would get your notice. But with all the other brochures out there, catching your attention isn’t sufficient. The real test of a great pamphlet is that it will stand out in the sea of other colorful pamphlets, enough to have you take one out from the rest.

There are just a few simple measures to make certain your brochure will stand out from the crowd.

The first and most important step is knowing your target market. Maybe you have created the coolest gothic-themed design you could think of, even including a vampire versus werewolf design. But would your intended market of males aged 30 to 50 appreciate that, or even give it a second glance? Not learning your target market is a surefire way to lose readers.

Merely because a brochure ordinarily has multiple pages, it doesn’t mean it can look like an entire chapter pulled out from a book. Create a title text that sums up the whole aim of the pamphlet. A one-word title in large readable font would be ideal. Just follow it up with an accompanying subtitle that further explains the brochure. Also, keep the info short and to the point on the following pages. It should be easy to read so your readers will actually read it from beginning to end.

Don’t forget your company’s name and contact info. After catching the notice of your readers, they would of course wish to learn more. And what good would your brochure do if they can’t refer prospective customers back to you?

Design your brochure on how your intended market likes it and what your subject matter is all about. How would a brochure about food nutrition facts capture the attention of busy mothers scouring grocery store aisles while balancing their toddlers on their cart? If you think cutting your pamphlet into a figure resembling a grocery cart would make them notice it, then by all means, do so. Color and font style should also be taken into consideration. And just like info, design overload may also kill your pamphlet. Stick to a the same idea and use it on all the pages.

Finally, the brochures must be located in an eye-catching site where your target readers generally stay. People won’t bother to pick up a brochure that says about a big store sale event that is happening in another city. A brochure about a restaurant’s big buffet event is likewise unlikely to be noticed if put in a stand near a health gym.

The mentioned methods are only some of the basic steps to consider in getting a brochure stand out. There are those who would add fancy and glimmering texts, and would have their pamphlets personally given out by attractive girls, which are just fine. But follow the fundamentals first before adding some more to ascertain your brochures and your content would be read by your target readers.

Do you need advertising that works? Trust yourcatalog and graphic design needs to AskProBrochure.


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