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		<title>Are Affiliates in Demand?</title>
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		Is there a demand for affiliate marketers today? Yes, there is a huge demand. One of the challenges faced in the affiliate marketing industry is that it sometimes sounds too good to be true: advertising that&#8217;s guaranteed to work or it&#8217;s free! Newcomers wonder if it&#8217;s possible, and skeptics claim that the cost effective prices [...]]]></description>
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			<title>Are Affiliates in Demand?</title>
				<description>Is there a demand for affiliate marketers today Yes, there is a huge demand. One of the challenges faced in the affiliate marketing industry is that it sometimes sounds too good to be true advertising thats guaranteed to work or its free! Newcomers wonder if its possible, and skeptics claim that the cost effective prices of affiliate marketing lower the bar for online advertising. But there is a good reason that affiliate marketing has experienced steady growth throughout the ups and downs of online advertisingit works. And affiliate marketing has evolved to become a reliable source of sales for a wide range of marketers.br br Affiliate marketing has evolved from the early years when some touted it as the future of online advertising, and others claimed it was the downfall of the medium. Its now a sophisticated channel that generates anywhere from five to 25 of online sales for many of the worlds biggest brands.br br Almost all major multichannel marketers have an affiliate program of some kind. The important thing to remember is that affiliate programs now come in all shapes and sizes. The concept of a wideopen affiliate program with an unlimited and uncontrolled number of affiliates is a thing of the past. Nearly all marketers agree that affiliates add value to an online marketing effort, but the program must be tailored to meet the marketers objectives.br br Affiliate marketing did not bring an end to other, higher priced forms of online media advertising.  The success of the affiliate marketing in delivering sales cost effectively by way of a payforperformance model paved the way for other forms of performancebased advertising, such as CPAbased search and portal advertising, to create acceptance among direct marketers. Affiliate marketing has evolved, with affiliates and marketers becoming more sophisticated and programs more integrated with other forms of online marketing.</description>
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