Effective Techniques For Keyword Research
December 2, 2009 by Michael H. Fleischner
Filed under Internet marketing
To achieve search engine dominance you can gain an advantage by focusing on keyword research. After working with dozens of clients on competing effectively in a given niche, I’ve discovered how powerful the right type of keyword research can be for generating improved rankings and traffic. When competing in a difficult niche, the keywords you choose can make the difference between long term success or failure.
The first step is finding a keyword that isn’t all that competitive. Once you do, the next step is to make sure that the keyword you’ve selected gets enough traffic. Don’t overlook this important aspect of keyword research. I worked with a company that was proud of their number one rankings. When I did some research to find out the type of traffic they could expect, I found less than one hundred searches per month on the keyword they selected. Even with top rankings, they would never see the traffic anticipated.
Once you have found a keyword that isn’t too competitive and receives an adequate number of monthly searches, the next step is to take a look at your competition. Google the keyword phrases you want to optimize for a run a back link check on the top three ranked web sites. This will show you the strength of those web sites relative to their search engine ranking. The more links, the more difficult it will be to rank higher than they do without some type of sustained link building campaign.
Once you’ve conducted your keyword research and determined which keyword phrase you are going to optimize for, it’s time to focus on optimizing your web pages. This can be done by focusing on on-page optimization techniques and off-page optimization techniques. Start with a well formatted web site that includes keyword phrases in meta tags, page titles, and so on. Then turn your attention to off page optimization which includes building links and getting your site listed in major directories and social media profiles. Add additional link building techniques like bookmarking to enhance the quality of your web pages and web sites.
Your plan should include daily, weekly and monthly activities designed to attract links from authority websites consistently over time. Your goal should be to build links slowly because Google will penalize your website. Rather, focus on steady link building. If you want to enhance your organic search engine ranking, begin with keyword research. By selecting the right keywords, you’ll be able to optimize your website faster than your competitors. After choosing the right keywords,integrate your chosen keywords into your web site. Then you’re ready for link building and other off page optimization tactics that significantly improve rankings.
Trying to find answers to today’s most difficult search engine optimization questions? Go to the marketing forum to get help from today’s leading SEO experts. For SEO consulting, Go to MySEOmadesimple.com
categories: keywords,internet marketing,seo,marketing,web sites,google,search engines
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