Do You Use An Opt In Box For Your Email Marketing
November 27, 2009 by Brian Tubbs
Filed under Internet marketing
For those of you who don’t know what an opt in box is, let me explain it to you. This is the box that you find on websites all over the internet that pops up while you are trying to read the page and ask you to join there newsletter, and offers you a free gift if you do.
For me, I find these boxes very intrusive and annoying when I am trying to read a page and these things pop up. However these opt in boxes are a necessity when it comes to internet marketing.
These Opt in boxes can multiply your income by 4 or 5 if you know how to use them right.
Let’s take a look at the basics of the opt in box. You already know what email marketing is. This is where you build a list of people that want more information on what ever you may be selling. They may not be ready to buy, but they do sign up to your list with the opt in form. This is how your list grows.
Once you have your list of people who are interested in your product or service you can send them an email, telling them about a problem they didn’t know they had and how your product or service can solve this problem for them. This form of marketing is the most effective.
You can also use the same list to sell other products in your same niche. For example: people who love there dogs would be interested in many different types of dog products.
So in order to do all this you will need a software tool that will give you the code for adding this box to your website, and an auto responder service that will manage your list and send out the emails in a certain order and on certain days.
So what at first seems rather simple becomes a complex and incredibly valuable tool for any serious internet marketer who is always looking for ways to increase there conversions on any or all of his products or services.
So why is the opt in tool so effective? Good question, unfortunately not one that has a complete answer. But I will take a shot at it by giving you some of my thought’s that could explain the effectiveness of the opt in list builder.
Think about this for one moment… You are reading a website and a box pop’s up and if you want to keep reading you need to close this box. So first off it grabs your attention. Now when you go to close the box you see it is offering you more, free information on the product you are reading about right now. And since it is free information people will sign up to get it.
Second the opt in generally offers the promise of free information about a strategy or how the product works or life in general. And you know that people LOVE to get free stuff so this reels them right in and the rest is just emailing them offers.
That’s it, that is why you should have one of those annoying opt in boxes on your websites. If you are serious about your online success you need to do everything you can to start your email marketing.
An easy way to start an email marketing campaign it to use lists that are already set up online.
Start advertising with safelists, and make sure to visit our site to find more info on email marketing programs for your internet business.
categories: email marketing,online promotion,promotion,internet marketing,marketing,advertising
Tags: advertising, email marketing, Internet marketing, Internet marketing, Marketing, Online Promotion, promotion
