Folksonomies” – a New Viral Marketing Tool
November 22, 2009 by Damon Nelson
Filed under Internet marketing
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Folksonomies is a current trend in the Internet. It is a tool that allows users to organize files they have uploaded online, and to easily make the content accessible to other Internet users. This method is also known as tagging. I think this is more familiar to you, compared to the term Folksonomies. This is a helpful tool for marketeers, as it allows them to spread out info about their products and services on a global level.
Here’s how tagging works: Using sites such as del.icio.us – a bookmark sharing site – and Flickr – a photo sharing site – consumers are collaborating on categorizing online content under certain keywords, or tags.
For example, an Internet user uploaded a photograph from their iPod to their Flickr account, and tagged it as “iPod”. The image that was uploaded would then appear in the collection that has “iPod” as a tag. Hence, the image could be accessed by other Internet users too. In addition, people who search for “iPod” pictures would also see this. Today, Flickr have 5,000 photos that are filed under “iPod”.
Tagging is catching on because it is a natural complement to search. Type the word “blogs” into Google and it can’t tell if you are searching for information about how to launch a blog, how to read blogs, or just what. Large and small sites alike are already getting on to the folksonomy train. They are rolling out tag-like structures to help users more easily locate content that’s relevant to them.
Despite some drawbacks of tagging, marketers should still take advantage of this feature to cope with the American public. You may subscribe to RSS feeds to monitor how other Internet users are tagging related contents to your product, service, or company. You may consider this as free online focus groups, that are available 24 hours a day. The sites that I have mentioned above are free to use. Hence, marketeers can utilize these to launch a viral promotion. Of course, you must be cautious too, as the tags you’ve made might be considered as spam.
Get free tips on how to tag your contents properly from Instant Lead Magnet. Damon Nelson is passionate about making product reviews. You may see his works at FastVideoReviews.com.
categories: folksonomies,tagging,keywords,RSS feeds,bookmark sharing site,a photo sharing site,global taxonomy
Tags: a photo sharing site, bookmark sharing site, folksonomies, global taxonomy, Internet marketing, Internet marketing, Keywords, RSS feeds, tagging
