How To Convert Online Like It’s Going Out of Style
November 23, 2009 by Michael H. Fleischner
Filed under Internet marketing
Do I have your attention? Anyone trying to make a living online is interested in one thing, improving conversions. As an Internet marketing veteran, I’ve seen plenty of web sites and blogs miss one their biggest opportunities for growth. The answer is actually quite simple, making the most of your list.
If you’re already online, you probably have a list of some kind. Whether you have 100 names or many more, your list is your greatest ally in succeeding online. And keep in mind that you have the right to email individuals who have emailed you as well as signed up for your list. Many web marketers overlook all of the individuals who have submitted questions and comments as being potential prospects. To improve conversion rates, you must focus on building your list from your traffic and utilizing that list effectively.
There are a variety of productive ways to utilize your list. Begin with an auto responder service. Auto responders allow you to set up an automatic communication stream that works twenty four hours a day seven days a week. You simply set up all of your communications in advance so that users, upon registering, are scheduled to receive emails at set intervals. This is ideal for moving potential customers through the decision making process.
The second way to use your list effectively is to provide pre-notification of product launches. There are many super affiliates that use their list in this manner, generating tens of thousands of dollars per month. Once you know of an affiliate product being launched within a six to eight week period, map out a pre-launch communication plan that reaches out to individuals prior to launch. This may include access to product information, downloads, videos, etc., to build anticipation around launch day. When launch day comes, create a sense of immediacy and scarcity – purchases will ensue.
The third technique for levering your list is to build an even bigger list among a target audience. The good news about niche markets is that there are tight communities that openly share information, tools, and resources. Use your list as a viral tool to continue building your database of individuals who want to receive more information from you and learn about your products and services. This keeps you list fresh and relevant to your specific goals.
The final method for leveraging an email list is to communicate on a regular basis. Your auto-responder sequence should integrate a series of messages spread out over time. By continually staying in front of your list and utilizing the content that you have to provide value, these individuals will stay engaged and have a higher propensity to purchase from you.
If you’re not that far down the path of building a list, I advise you to start today. Using this list effectively will improve conversions significantly, generating a nice income stream over the long term. Be sure to utilize your list properly to be effective.
Need help with your online marketing? Learn about my exclusive SEO training program. For email and Internet marketing answers, visit the Internet marketing forum.
Tags: autoresponder, aweber, conversions, email, Google, Internet marketing, Internet marketing, Marketing, online, online marketing, web, web site
