How To Use Video Search Engine Optimization
November 20, 2009 by Matthew Loop
Filed under Internet marketing
People visiting websites are likely to find videos on the majority of the sites now. With this in mind, Video Search Engine Optimization, or iVOD and Video SEO, has started growing. Keep this in mind especially as more and more people are using DSL to access the internet.
With search engines not being able to look inside the videos for content is the reason for Video SEO still being in its early years. Place metadata on your website or even within the video so the search engines will locate this information. Use text or inbound links to describe the video. Basically, treat the website as if there were no videos on it from this stand point.
Now, these search engines can detect if there is adult content in the video itself by flesh detection. Face recognition and on screen text are also found. However, do not count on this to aid with any attempt in optimization efforts.
For video optimization, there are three processes that are worth doing. Listed below are the three processes. A search engine that specifically looks for videos on websites is called Truveo. If you host a website, with videos, do not overlook this type of search engine. Even though it represents a little portion of the market, it can still be valuable, since a selection of optimization prospects are offered.
Prospects: Make use of video sitemaps. Stay away from Flash Players. Keep all video files in the same area, this way the search engines have an easier time locating them. Provide detailed information on the video. Place text that gives a description for people to read, on your website. Make use of metadata such as title, tags, keywords and descriptions for the video file, it will not take much effort.
For video uploads to third party sites like YouTube, make sure there is a link provided to connect back to your website. Using RSS or MRSS feeds, also include titles, keywords and details.
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