Importance of Keyword placement on Your Web site
November 22, 2009 by nicholas halmond
Filed under Internet marketing
What many people new to the world of SEO don’t realize is that where put keywords on webpage is extremely important. It’s actually just as important as which keywords you use and how many times you use them. When you place your keywords on webpage in the right location you give that page a much higher relevance for a particular search term or topic. Simple changes to your positioning can result in big benefits and improvements in your ranking.
Learning Where to Place Keywords on Webpage
Now that we know that the location of keywords on webpage absolutely does make a difference for your SEO success, it’s important to get into the details about how to go about this process. Two locations reign supreme when it comes to keyword location. These two locations are the very beginning and the very end of your content. Keywords in these locations will boost your SEO immediately.
Why do keywords placed here end up making a difference for your website? This is because by using your targeted key phrases in these spots you are showing that the entire page is directly related to those terms. Content begins and ends with what’s most important, and if your website has a particular key phrase in these important spots, you’ll receive more credit for them.
However, there are a few additional considerations that you have to keep in mind when it comes to SEO and keywords on webpage. For example, on most websites the last words of an article are not the last words that show up on the page. Underneath there are bound to be footer links, potentially comments or forms and many other possibilities as well.
If your website features a layout where this happens then you need to make a few other SEO tweaks to ensure that your page ends with the keyword you want. An easy way to do this is to insert a short sentence or phrase into your footer featuring your site purpose, mission or name. It’s a quick and easy way to get one of your most important keywords right at the bottom of every single page.
So are there are any other rule besides at the beginning and end of a page? For the best SEO results, the keyword should be sprinkled somewhat evenly throughout your content. If a key phrase appears four times in one paragraph but never again on the rest of your page it won’t seem very natural nor will it lend a high association to the page for a particular term. So in between the beginning and end of a page, make sure that keywords are used evenly and naturally.
When it comes to SEO, the more knowledge you have the more improvements that you can make. The location of keywords on webpage is just another important step to keep in mind when you’re creating and managing a website. Remember that the two most important places are the beginning and ending of a page and you’ll be able to improve your results in no time at all.
Check out SEO professional Nick Halmonds’ website. To find more great information on internet marketing. You will find Affordable SEO Services like a FREE link partners program.
categories: seo.sem.search engine optimization,search engine marketing,marketing,internet,computers,business,site promotion,advertising,internet marketing
Tags: advertising, business, computers, Internet, Internet marketing, Internet marketing, Marketing, Search Engine Marketing, seo.sem.search engine optimization, site promotion
