Law Firm SEO: Practice Specific Site
November 27, 2009 by Gus Kalakis
Filed under Internet marketing
If you’re law firm SEO efforts have managed to get your firm’s site to the top of the search engine results for the key phrases you’ve targeted, congratulations.
But don’t get fat and happy, this is just the beginning.
One great way to increase your firm’s web presence, is to start creating websites that are specific to the various types of law that you practice.
This strategy involves creating additional sites specific to the different areas of law in which you practice.
When properly implemented, you can spread your reach and increase your real estate in the top search engine results.
One important thing to remember when building practice specific sites is that they should vary from one to another and from your main site. If the content and structural components of your microsites are too similar, the search engines will discount these sites as duplications of each other.
In addition to being careful of duplication, it is essential that the sites are robust. Don’t just put a page or two on a topic and expect your visitors to engage your site. For example, if you are building a bankruptcy site, think of what you would want your visitors to know about bankruptcy as if this were your firm’s only site.
In this way, you can increase your exposure to potential clients because you’ve now got multiple sites working for you, not just one. Think of it as having multiple advertisements (although, having good rankings and multiple sites is far better).
This article provides some basic information about the law firm SEO strategy of practice-specific sites. However, there is much more to consider on this topic. Not implementing this technique properly, can lead to ineffective results. That is why it is important to fully understand the nuances of micro-siteing before diving in.
For additional resources on these questions, please check out our lawyer SEO blog. The final analysis on practice specific microsites is that they are a great lawyer search engine optimization way to expand your law firm’s presence on the web.
categories: law firm seo,law firm search engine marketing,internet marketing,seo,marketing,lawyer marketing,lawyer seo
Tags: Internet marketing, Internet marketing, law firm search engine marketing, law firm seo, lawyer marketing, lawyer seo, Marketing, seo
