Essential Steps for Starting Your Pay Per Click Campaign
November 27, 2009 by Robbie M. Collins
Filed under PPC
The popularity of pay per click marketing has been steadily increasing among business owners. Unlike organic search rankings, which take time to develop, pay per click advertising can place your business on top of search engine results immediately.
You may have to spend a considerable amount for PPC, but you can get a significant ROI, if you do things right. Here are 5 steps to help you launch your PPC campaign:
Step 1: Allocate a budget. Pay per click programs have an option to set a daily budget. Use this option to make sure that you’ll only spend what you can afford. Set an initial low budget, just to test your market and check what types of people you are attracting. You can also put in a lot of money, launch several ads and select which ads perform the best.
Step 2: Identify your willingness to take on risks. Boris Mordkovich, in his book “Pay Per Click Search Engine Marketing Handbook” states that PPC campaigns are less risky than traditional tri-media campaigns. However, he adds that search engines provide different ROIs. Advertising with the more popular search engines may be more costly so you need to decide if you are willing to take on the added risks.
Step 3: Select your keywords. Most PPC programs offer free tools and resources to help you narrow down the keywords that are most appropriate for your niche. Choosing the right keywords can literally make or break your ad, and you may need to invest some time into finding the keywords that are generating the highest conversions. You can do this with A/B testing and monitoring the results.
Step 4: Review your campaign’s results. Most PPC platforms provide a convenient reporting tool that gives you the ability to adjust your campaign based on the data you gathered so far. Reports will usually include the number of clicks for each keyword, the time of day your ad was clicked, and the location of those who clicked your ads.
Step 5: Fine-tune your ads. After reviewing the reports and finding out what worked for your campaign, you can stop paying for the keywords that bought in little to no traffic, and focus your efforts on the keywords that offer a better return. Once you have this list of keywords, you can start creating compelling and unique ads, and deciding which markets and locations the ads should appear in.
It is easy to setup PPC campaigns but each campaign must be monitored and fine-tuned to bring in profits. Follow these five steps to get results out of Google adwords and other PPC advertising programs.
Advertising with Google Adwords is an effective technique that most online-businesses can use to attract more customers. Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are several good training resources available online.
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Thank you for this article. It is very helpful article for any new company who want to PPC campaigns for his company.Many tips they get from this article.thanks.