How To Make More With Google Adsense
November 22, 2009 by Michael Fleischner
Filed under PPC
I know it’s hard to believe, but thousands of people are making money from Adsense. Adsense, the inverse of Google’s Adwords system is a great way to earn a secondary income. However, the fact of the matter is that Adsense earnings alone wont make your rich. Ask website owners today about their earnings and you’ll find only a few who make anything substantial. All that said, I’ve discovered a few techniques for increasing my Adsense earnings.
How much you earn with Google Adsense depends on a variety of things including the types and placements of the ads you show as well as the competitiveness of the ads. In a market or niche where there is little supply but high demand, ads generate more money for both Google and the publishers displaying Google Adsense. Before placing code on your web page, consider the fact that some ad placements generate higher click through rates than others. For example, ads placed above the fold tend to have a higher conversion rate than those towards the bottom of the page.
Upon doing a little research, I was able to find a map of placements that Google recommends. Their recommendation is based on reviewing all Adsense ads and placements throughout their network. What they found is that ads placed on the left, top, and bottom outperformed those located on the right-hand side of the page. Keep in mind however that you need to run your own tests as each website is unique and users perform differently based on the type of site they’re using.
For example, on content rich sites where users are reading specific content, ad blocks that flow with the text seem to perform well. Consider the behavior of your users and match your ad placement to their specific actions. Adsense ads can serve as a guide for users who are looking for relevant products or services related to the content on your web page. Give them the opportunity to find a product that solves a problem.
Another area associated with Adsense is the use of different ad sizes. In addition, trying various ad sizes in each location on your page can quickly change your earning potential. Not only is ad position important, but rotating and testing different ad sizes in each location can produce radically different results. Advertisers find that medium rectangles in content specific areas seems to work best. The best way to generate more revenue is to continually test ad performance.
Consider changing the color palette of your ads. You can run a color palette that matches your site, blends with your web page, or takes on a completely different look. Don’t always assume that one style is better than another. In some cases, ads that blend generate accidental clicks and those that are in contrast stick out enough to get noticed and acted upon. As is true with all other ad related criteria, you should test different color schemes and templates.
Alter the number of ads you’re running on your page. Should you only have one ad or multiple ads? This all depends on the layout of your site, flow of traffic, and ultimately how everything looks together. If you site is too clutter, people will leave. On the other hand, too bare and you may find that users ignore your ads. Continually test the number of ad placements to determine what is idea. I have found that 2 – 3 placements per page works best.
Integrate and consider all of the elements we discussed in this article. Ad sizes, colors, and placements all have an impact on dollars earned. Unfortunately, the perfect combination of these factors can only be determined by experimentation and testing. Start with a few placements on your web page of standard sizes. Let your ads run for a couple of weeks before you start tweaking. Measure your responses daily and continue to try new placements. Soon you’ll be generating a nice income stream with Adsense ads.
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Tags: adsense, Google, Internet marketing, online marketing, pay per click marketing, ppc, PPC
