Lessons learnt in Pay Per Click Internet Marketing – How to Avoid Costly Mistakes for a Successful Home Based Business
November 20, 2009 by Justine Simard
Filed under PPC
Many people have limited experience and knowledge when starting their own network marketing business or home business using internet marketing. A few mistakes can be made when applying the first marketing strategies on the internet, and getting poor results can not only damage your finances but also your confidence and motivation which you will need to grow a successful home based business.
One of those mistakes is using pay per click marketing without adequate knowledge.
When you start marketing your business online, you are likely to use pay per click marketing as it is a very efficient strategy to generate traffic immediately and build your successful home based business. The problem is that the less you know and apply the right tactics with pay per click marketing, the more it will cost you! I’m not saying that you should become a theoretical pro before you start marketing your business, but you must learn as much as you can as early as you can. Using pay per click as an amateur can be damaging to your budget in 3 ways:
1. You may need to pay more per click to have a good position on the search engines 2. You may receive a great amount of traffic, but poor quality leads (quantity vs. quality) 3. You may have poor performing ads which bring no traffic, and therefore no leads and no income, and take you further from having a successful home based business.
When I first started using pay per click, I was pleased to see the amount of traffic I could generate for my website. My ads were ranked well on Google, my click through rates were always increasing, and a good percentage of visitors were opting-in and officially becoming a ‘lead’. HOWEVER, after an expensive month during which I generated more than 1000 clicks and more than 100 leads, I realised that I was talking to the wrong people. Many were indeed interested in learning about my business, products and opportunity, but most weren’t the serious determined entrepreneur-minded leads I was looking for to join my successful home based business! I did get some great leads through this process, but at the end of the day, it cost me more time, money and energy than it should have. Even worse, the people I was really looking for probably didn’t even see my ads.
Many resources are available to help you learn how to use pay per click effectively, how to secure your website rankings and how to generate quality leads by reaching the right market and growing your successful home based business. The bottom line is, the less you learn about those principles and techniques, the more it will cost you and the less it will pay off.
I have some recommendations for tackling pay per click marketing when you start marketing your successful home based business online:
1. Learn the basics on pay per click advertising. This is a must. Perry Marshall’s ‘Definitive Guide To Google Adwords’ is great for this as he provides a lot of knowledge on how to create your ads and evaluate your results.
2. Get some basic knowledge on how websites are picked up and ranked by search engines. You need this so that you can choose an effective title, description, keywords, content and links for your website and to expose your successful home based business.
3. Continually learn a little more and apply your new knowledge. Make sure you get the basics before you do anything (it may be worth sacrificing a couple of weeks for learning prior to marketing your business), and then get into the more advanced stuff. Never stop and just sit on your established campaigns. Analyse your results, make them better. The internet is ever-changing and what works now may not work later! You need to grow your knowledge for your successful home based business to grow.
4. Identify your target market. Build your ads to specifically talk to your audience. Ask yourself if your ads could be misleading or have other meanings – this is how you get the wrong people to click on your ads (and pay for it). Ensure that the content on your website is also targeted at your audience; even though you have already been charged for a click by the time they get there, you don’t want to waste more time and energy calling the wrong prospects if they opt-in your website. You can use the content on your website to help people pre-qualify themselves to your successful home based business before signing up and becoming a lead.
5. Record and analyse statistics on your leads. How many were not actually looking for your type of product or business? How many were not serious candidates for your successful home based business? How many quality leads resulted from your efforts and investment? How much did each lead cost you? Find out what works and what doesn’t work and change your marketing strategies accordingly.
6. Consider this: less traffic (especially the paid one) can be a good thing. You don’t want to waste money on bad leads. In terms of cost-effectiveness and getting results, traffic quality is better than traffic quantity in a successful home based business. No more hit and miss.
7. You may consider using the services of an expert marketer until you have sufficient knowledge to create campaigns that will generate quality leads for your successful home based business. You may have access to a marketing cooperative within your group or company for example. Be cautious however about purchasing leads or name lists from a third party, as you may not know the nature, origin or quality of those leads.
Justine Simard helps others build a Successful Home Based Business with a true path to financial freedom and personal growth. Start your own business and be guided by a group of successful entrepreneurs in learning and applying all strategies to run a profitable home based business.
categories: successful home based business,justine simard
Tags: justine simard, ppc, PPC, successful home based business
