Real Estate SEO Pros Offers Video Training On Onsite SEO
November 9, 2009 by Aaron Evans
Filed under Internet marketing
Real Estate SEO Pros have assisted Real Estate Agents with learning how to do critical SEO on their sites for many years. We have decided to come forward and proffer our much asked for services for Real Estate Agents who are not presently our clients, so we have created free videos, 6 in fact, to aide with SEO for Agents sites.
Many modern day Real Estate Agents are realizing that Search Engine Optimization or SEO is essential to their on line and off line success. Over 80% of buyers and sellers (USA Today 2007) delve into their market prior to approaching a Real Estate Agent, and so the lucky Agent that captures these hungry prospects is a top seller indeed.
SEO is generally broken down in to 2 core applications that are valid to consider to a website. There is onsite and then there is offsite optimization. In order to decide where you should be placed, the search engines will look at your site from numerous angles so both onsite and offsite SEO is needed.
To have long term success on the Internet you need to use these concepts in concert with each other.. Our Real Estate Agent Free SEO Training videos will show you aspects of both of these. Lets talk about our onsite Optimization video at this point in time.
Our onsite optimization video will be by and large primarily concerned with showing you what are the important factors to your onsite optimization. Our free videos offer anyone with a simple level of website knowledge with a way to manipulate and enhance your site so that you can improve your sites standings in the search engines and show that your site is worth visiting.
The number one step to onsite or On page optimization is applied to your sites, page titles. This is an often overlooked but critical onsite factor in search engine algorithms. Agents time and again have the same titles on each page but page titles are looked upon by search engines as a over view to a pages topic. A high-quality title should be key phrase rich and be specific to the content of the page. This is the start of good information architecture (a sites layout). It is ideal for every topic within your website to have its own page.
If you market beach front property, have a page for that. If you promote in Miami have a page for that, if you sell Lofts have a page for that. This enables you to optimize a page for a very particular set of key phrases. The Search engines primary job is to deliver web pages to users that are directly related to the terms that they are typing in to search for. This means that the more specific your web pages are to a search term, the more likely you will achieve good rankings. More importantly, Real Estate is local, so don’t just use the term “real estate’ as a keyword. use “Miami Beach Front Property Real Estate” in the title and content of your page and you will get way more hungry buyers that are specifically seeking just that information out.
Then comes the key page content and this should also be defined and clarified by the adjoining subject matter. Writing good quality and distinctive content is a talent and as with anything it takes training to get good at it. You know your market better than most, so you can really convey your insights in a unique way that can draw prospects to you. It is vital that you remain professional and be sure that your content reads well. It really is important that you don’t do what is known as keyword stuffing by repeating your phrase over and over, just use it a few times naturally through out the article.Keyword stuffing is a trick that search engines pick up as they look at your pages keyword density This method will only lead to reducing the quality of your website visitors experience and therefore the search engines will likely penalize your website with a lower quality score. Poor experiences on your site usually end with your prospects leaving your site quickly, this is called bounce rate..
Picking your sites name by buying a keyword specific Uniform Resource Locater (URL) is a good way to rank highly for your term. But if you have a site name by now don’t be bothered as your content and page headers should make up for this over time. If you choose to build a number of sites, as many top sellers do then next go round bring in key phrases relating to page content. It is of value if your site names can be both short and memorable. Have your core phrase at the start of your site URL, MiamiBeachFrontRealty.com means you will show up for clients that are searching for Miami beach front property not San Diego beach front property.
One overlooked item of onsite optimization is using image ALT text. When the search engines come by they will look at your images and use the keywords in the tags as further indication of your sites meaning. People that surf the web that are visually impaired use these tags to help them as they navigate around your site, using a reader. Once again, more is not better so do not go the path of ALT tag stuffing, which would not only hinder usability for the visually impaired but would hurt your rank in the search engines as much as keyword stuffing does.
The top area of your site behind the scenes are your important tags called header tags. These are called Meta Tags and should include key phrase variations such as pluralizations along with a keyword rich description of your site that prospects will read on the search engine page results. While these denote the subject of your page it is viewed by search engines as an over view to the key phrases being targeted for that page and that page only.
It is important to appreciate that each of these onsite SEO factors are important. So as you create your page, or have your web master attend to it, or the kid down the block, begin at the top with the URL purchase then move to your header tags and the page titles. These are weighted the most by the search engine algorithms. Then focus on your content as in the end all factors need to be considered if top rankings on the search engines are to be achieved for the most competitive key phrases.
Need to learn about SEO? See our free training at Real Estate SEO Training blog.
categories: real estate training,seo training,online marketing,real estate,seo,search engine optimization,sales
Tags: Internet marketing, Internet marketing, online marketing, real estate, real estate training, sales, search engine optimization, seo, SEO training
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