Network Marketing Secrets – How to Succeed in The MLM Industry
December 1, 2009 by Amir Shkolnik
Filed under Internet marketing
If you ever come across network marketing secrets, just keep in mind they are a dime a dozen. The majority of everyone who comes online is looking for an easy way to do things, but there is a secret behind the madness. It’s the process that we put in place to turn a complete stranger into a business associate.
There are many suggested techniques and ideas out there, but in one fundamental way many miss one key point. And this is also the area where the majority of network marketers make their critical mistake: As soon as a lead is generated, they jump in with a sales pitch.
Have you ever been told how great a company is and someone try to sell you? It happens everyday to millions of people, and it’s going to happen again. What about, “If you don’t join now you’ll be sorry!” Uhm…does this make you just want to grab your credit card?
Preselling is the Essential Secret
The essential secret to network marketing success is preselling prospects-not giving them any kind of sales pitch at all. A couple of network marketing experts-Ann Sieg and Mike Dillard-spend a lot of time teaching and preaching this concept. Ann is with the Renegade Network Marketer and Mike is at Magnetic Sponsoring. Both tell you that you should never start out by asking for the sale!
In reality, most network marketers just don’t have the patience to pull it off. But if they could develop it, their business would see the difference. Preselling is probably the single best network marketing secret-and the key to building your business.
When you learn to presell successfully, you never even need to throw out a sales pitch at all. Your potential customers and associates will literally come to you. Here’s a short example of how this might work for you:
1. A prospect comes to your landing page or other lead generator.
2. You are contacted by them about your opportunity. Their initial reaction is that you’re about to unleash your sales pitch. However, you change everything up and talk to them about how to get from a starting point to their goals.
3. As time moves along you teach and educate them on the benefits and ways of building an online empire. You talk about providing others with valuable information, and anything else except anything resembling a sales pitch.
4. After several weeks your prospect has given you his or her trust. They believe you are someone who is interested in helping them succeed. The next action will be them asking what network company you are attached to online. In fact, you will notice that many of them ask how they can join you.
Hopefully, by now you can see why preselling really is the single best network marketing secret. It involves helping other people visualize their own long term goals and begin to create a plan for achieving them. Then they discover that you may be able to help them and come to you to get involved. You never even have to ask for the sale at all!
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