The Positives and Negatives of One Way Links
November 15, 2009 by Dirk Andersen
Filed under Internet marketing
As soon as you put your work on the internet, one of the first things that you will require to think about is how public are going to find it! While of course you will do link contacts with people that you know and with whom you do a great agreement of business, you’ll find that one thing that you need to think about is getting the notice of the search engines. When you take into account the fact that many people will go to their search engine the minute that they need some information or to spend some money online, it is easy to see that drawing the search engine’s attention to your site and improving your ratings is something that is very important to do.
You’ll find that one great way to do this is with one way links and with some more in order about this, you’ll see exactly why.
A one way link, put most simply, is a link that someone uses to link to you without your linking back. Essentially, this “”proves”" to the search engine that your content is gripping enough that people will link to your site without getting anything in return for it. This means that things like link exchanges do not help you when it comes to putting up one way links. While they won’t upset you and they can in fact bring more people to your site, you’ll find that they will do zilch at all for your search engine listings.
When you work on one way links and what they can do for you, you’ll find that you are working on link building, which is something that is very important; link edifice draws people to your site via the use of the search engines and when you think about how few people even bother to look on the second page of their search, you’ll see why your position and your placement is so important. Link building helps you nudge your website higher up in the rankings, something that integral to building up a good web occurrence.
You should also be aware, however, that there are some disadvantages to one way links. Mostly, this has to do with the fact that they can be difficult to implement appropriately. One examine that many people will attempt to use is a triangular linking service. For a small fee, you can have your link put up on other people’s websites, and you will host links from other people. Since of this, it is not a link exchange because the people who are hosting your link and the ones whose link you are hosting are different. While this sounds good, it is important to remember that this can be costly in terms of currency and there is also the chance that this bustle can end up making you look like you are link spamming, which will eventually drop your search engine rating even further.
If you are thinking of a good clarification when it comes to one way links and what you can do with them, make sure that you look at article directories, blog remarks, and industry specific directory listings.
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categories: Marketing, Business, SEO, Search Engine Optimization, Home Based Business, Work From Home, Online Business, Internet Business
Tags: business, Home-based Business, Internet Business, Internet marketing, Internet marketing, Marketing, Online Business, search engine optimization, seo, work from home
Glad I can comment on a new post of yours, Dirk!
I believe that many webmaster are having a hard time building one way back links due to their eagerness to have links placed on way too high PR websites. This is indeed extremely beneficial from an SEO standpoint, but the wide majority of requests are turned down due to their lack of value in the eyes of potential link sources.
The way to improve PageRank with one way links is to build them progressively, starting with PR1, 2, 3 sites and so on and after you’re reached a minimum PR4 start to select higher PR sites.
Of course there are also other alternatives as article directories and submission directories.
Good point on avoiding linking schemes, including those that seem legit. Maybe they are but they represent artificial linking environment and if they break down for one reason or another, your credibility will be affected.
Cheers,
Cristian