Tips To Enhance WordPress Search Engine Optimization
November 19, 2009 by David Anttony
Filed under Internet marketing
Wordpress out of the box allows fundamental management of the primary SEO meta information. To expand the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it easy to change the page title and page meta description.
The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some unknown reason WordPress still has not got the SEO fixed out of the box.
The All-In-One-SEO Pack provides for you to change the most significant page components – page title and page description. It also allows you to modify the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google finished using the keywords for page ranking in the early 2000’s.
Page Title HTML tags
This is the No1 SEO element to manipulate. Always make sure that you control the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.
Ideally the page title consists only of appropriate keywords and nothing else. To make the text more human readable then we often add a pipe character (
The page title is the MOST important SEO page element because it is like the title of a book. And just like a book title, if it is good it will be more appealing to readers.
If your page needs to extend to cover 2 or three keywords we have found that you can still get effective rankings from adding multiple keywords to the title. But do remember that the closer the page title is to the keyword you want to rank for the better.
If you are a larger branded company you will likely want to add your company or brand name into the page title considering this is exposed on Google. Keep it short and clean though. Do not add your brand statement just your brand or company name.
Page Descriptions
This element is NOT used by search engines for ranking purposes. However, virtually all search engines will employ this in their search results so it is important. We have found that Google will use the description most of the time. We have not yet learned how it decides if to use it or not. The rest of the time it will pick up the first piece of text on the page.
By having a good description it will increase your click through rates because the text will be more fascinating to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will truncate the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the start of the description which is part of the 156 characters it displays.
SEO Meta data shown on Google listing
Changing the meta data and page title
At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.
SEO Magic Webs SEO Pack
http://www.seo-magic-webs.com/wp-content/uploads/2009/10/seo-services-SEO-pack-settings1.jpg
Discover more SEO tips and tricks at www.SEO-Magic-Webs.com. For the latest SEO Training details visit us today. You can use this article on your website but please use a unique version and retain this footer.
categories: SEM,search engine marketing,search marketing,online marketing,SEO,SEO training,search engine optimization,search engine optimisation,web marketing
Tags: Internet marketing, Internet marketing, online marketing, Search Engine Marketing, search engine optimisation, search engine optimization, search marketing, SEM, seo, SEO training, web marketing
