Using Online Video Marketing To Double Business Sales
May 21, 2009 by Alexis Jameson
Filed under Internet marketing
Online video marketing has become one of the many popular forms of advertising on the Internet, especially with the rise of enormous video archives such as YouTube. YouTube is undoubtedly the most popular resource for people looking for online streaming video and nothing else even comes close to it in terms of the sheer number of visitors it receives.
YouTube can also be a useful marketing tool for your company if you know how to take advantage of its features correctly. While it may seem a daunting task, impossible to get noticed out of such a vast number of videos on there. Although there is no substitute for making quality content, there are a number of ways to make your presence known.
If you want to make an attempt at video marketing then you should first sign up for a YouTube account. Once you have done this, you should create a YouTube channel for your work which will help you to have a more individual and specialised appearance. It will also help you to keep track of updates and content with the improved organisation. Additionally, you will be able to organise subscriptions for your viewers.
In addition to creating your own channel and profile, you can then customize your page to give it an individual and more attractive appearance. It is not a complicated task.
There are four different account types offered by YouTube in addition to the standard one. Choosing one of the specific account types can better help to market your work towards a more specific audience. However, if you want to start with a standard account, you can change it at any time you want to one of the other options.
It is also important to remember that there are some universal rules for online video. Ideally, your marketing videos should be around five minutes in length. YouTube also has a one-hundred megabyte file size limit on any file that you wish to upload. Remember that content made specifically for the Internet is best done in short videos. To keep the viewer’s interest, you need to provide as much information as possible, and in a way that is entertaining and not going to make them lose patience.
Although overlooked in a lot of cases, and very foolishly too, it is essential to categorise your videos properly. If you do not do this, then you will have far fewer viewers. Having specific tags attached to your videos will allow them to be found by potential customers that are your target audience and does not just rely on a stab in the dark.
From your portfolio of videos, you can also create playlists based on a specific niche. This will better help you to keep things organised and offer more to the viewers. It can also help with up-selling.
It is also a great idea to comment on other people’s videos since that will provide viewers with a link to your YouTube channel. Finally, make sure that you link to your YouTube portal from your website.
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