Public Speakers: Follow The New Rules Of Speaking, Achieve More Success
November 12, 2009 by Scott A. Dennison
Filed under Internet marketing
In 2007 the major trade association for public speakers, the National Speakers Association published a major survey about the public speaking industry.
One of their conclusions was that “NSA speakers are involved in many types of speaking engagements” including: Seminars, Training Events, Breakout sessions, Keynotes, Consulting
The two main audience types for their work was corporations and associations.
Then the economy tanked and destroyed all of the proven success formulas in the public speaking industry. The reason for that, in my view, is that professional public speakers ignored the new rules.
What am I trying to say? Just that when the economy was good, speakers focused on getting speaking engagements, then showed up and delivered their message to whomever was in attendance. Some of them sold their books or other products from the back of the room while others positioned themselves for consulting or training work with the companies in attendance.
They spent little time thinking about building relationships with those attendees who were passionate for the topic being presented, instead they focused on the companies that were there. They never considered that if the companies or associations budgets were cut and speaking opportunities reduced significantly that they would need a different way to sell their products and services.
Paying attention to the new rules of public speaking may have helped those speakers who have really struggled in the last year or so.
The new rules tell us that we’re publishers first and foremost. Speaking is just another way of distributing our content to the people that are seeking information on our topic.
Because of the power of the Internet, we can market to a targeted audience in countries all over the world. While we’re not likely to speak in all of these countries, we can still serve our followers and fans everywhere who’ll read our information, hire us to deliver our services and buy our products.
Since the market for speaking engagements is significantly reduced, the time is now to realize that the hunger for information on every imaginable niche topic is stronger than ever before. As a publisher your job is to seek and build relationships with people who are passionate about your topic and offer them your unique information in multi-media formats.
You can start by having a video shot and then turn your new video into an audio, transcribed and printed as a book, offered as a series of articles, posted to your blog and more. If you want help with this, contact me and let me know what your needs are. My professional speaker training may be all you need or perhaps you will want to access some one-on-one help.
Professional Speaking Mentor Scott A Dennison is discussing the new rules of Professional Speaker Training at his website. You are also welcome to claim a copy of his newest report “Public Speaking is Dead!” and a series of Public Speaking Tips for free.
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